Sales Strategy for Grant Funding – Step 5

Step 5: Sales Strategy for Grant Funding

One of the most overlooked elements in Sales Strategy for Grant Funding is how the innovation translates into market success. While technical strength is crucial, funders like Innovate UK and Horizon Europe also want confidence that your Sales Strategy for Grant Funding is commercially viable, realistic, and impactful.

A compelling sales strategy shows that your business understands the problem, has the solution, and knows exactly how to deliver it to market. It connects your technical achievements to commercial returns and reassures assessors that public funding will generate long-term impact.

This step will help you build a robust, realistic, and persuasive sales and commercialisation plan which is essential to writing a winning bid.

Why Your Sales Strategy for Grant Funding Must Be Clear

Your sales and commercialisation plan proves that public investment will not only deliver technical results, but also lead to economic growth, job creation, and sector competitiveness. When writing a winning bid, your sales strategy should give assessors confidence that:

• You understand your market and customers

• Your innovation has a defined value proposition

• You can access and scale within your target market

• You will generate return on investment through sales or licensing

Without a clear Sales Strategy for Grant Funding, even the strongest technical proposal may be seen as unviable.